As 2020 has already started – we have hit the ground running with events back to back, CES and NRF. We plan to continue in our mission to revolutionize the way brands engage and interact with their customers. Furthering our product development to allow companies to provide their customers with hyper-personalization and bullet proof privacy. Keeping at the forefront optimal customer engagement with mindful moments.
Apple recently introduced major changes for iOS 13 location permissions. With the updates, iOS will now use random pop-up notifications to inform users that the “app has used your location ‘x’ number of times in the background”, and users can decide if they want to continue permitting the app to have access to their location.
Our CEO Ofer Tziperman offered his insights in a recent Retail Touchpoints article, “Balancing Consumer Privacy with Personalized Offers,” and discussed the challenges retailers face in reaching consumers with viable offers, as data privacy pressures mount.
We announced our expansion into the Asia-Pacific region today and sat down with our partner AccelerAsia to discuss the business landscape, data privacy concerns and market factors in the region. AccelerAsia team members Cris Schiaffino, Senior Business Development Manager and Marvin Ng, Business Development Manager answered the following questions…
How accurate is smartphone location? It depends. GPS-enabled smartphones are typically accurate to within a 5-meter radius under the open sky. But dense urban environments can impair the location accuracy by over 30m! The Anagog Positioning System (APS) is unique in its ability to improve location accuracy in dense urban areas and can reduce the average location error from 25m to 13m.