Author: Sefy Ariely

Figuring out the most important objective of your mobile engagement strategy in 2021. Post COVID-19, the best strategy for mobile engagement? How do you make sure you still provide personalized engagement even if your customer behaviors have changed.


Advances in technology have introduced a variety of connected gadgets and services that many mobile operators are happy to offer….yet for some reason, despite the increasingly personal, almost invasive nature of these services, the one thing that telecoms continue to resist is personalization.


When it comes to the insurance industry, it’s time to acknowledge that personalization is the meteor that may cause the mass extinction event of some insurance dinosaurs.


Why you should be happy with Apple’s new privacy measures and how you can make them work for you and your app. Read our insights.


When it comes to mobile engagement, apps that seek to make services more personalized must recognize that it is not just about how much personal data they can gain access to. It is about earning the customers’ trust.