2020 was anything but straightforward. Going into 2021 there is much to learn and understand with all the changes (in the business world and down to each individual customer’s changes in their lives) and how this can affect your marketing department. We took a look at Gartner’s Annual Survey of CMO’s and gathered our own insights on what we believe needs to be focused on for successful marketing initiatives for 2021(and beyond).
Advances in technology have introduced a variety of connected gadgets and services that many mobile operators are happy to offer….yet for some reason, despite the increasingly personal, almost invasive nature of these services, the one thing that telecoms continue to resist is personalization.
Few of us would be willing to build a relationship with someone whose first interaction with us involved walking into our home, sifting through our personal property, and taking notes on our most private thoughts without our full knowledge and permission. And yet, we all permit this activity to occur every day – albeit with companies rather than with individuals.
Apple recently introduced major changes for iOS 13 location permissions. With the updates, iOS will now use random pop-up notifications to inform users that the “app has used your location ‘x’ number of times in the background”, and users can decide if they want to continue permitting the app to have access to their location.