2020 was anything but straightforward. Going into 2021 there is much to learn and understand with all the changes (in the business world and down to each individual customer’s changes in their lives) and how this can affect your marketing department. We took a look at Gartner’s Annual Survey of CMO’s and gathered our own insights on what we believe needs to be focused on for successful marketing initiatives for 2021(and beyond).
Figuring out the most important objective of your mobile engagement strategy in 2021. Post COVID-19, the best strategy for mobile engagement? How do you make sure you still provide personalized engagement even if your customer behaviors have changed.