Few of us would be willing to build a relationship with someone whose first interaction with us involved walking into our home, sifting through our personal property, and taking notes on our most private thoughts without our full knowledge and permission. And yet, we all permit this activity to occur every day – albeit with companies rather than with individuals.
As 2020 has already started – we have hit the ground running with events back to back, CES and NRF. We plan to continue in our mission to revolutionize the way brands engage and interact with their customers. Furthering our product development to allow companies to provide their customers with hyper-personalization and bullet proof privacy. Keeping at the forefront optimal customer engagement with mindful moments.
Apple recently introduced major changes for iOS 13 location permissions. With the updates, iOS will now use random pop-up notifications to inform users that the “app has used your location ‘x’ number of times in the background”, and users can decide if they want to continue permitting the app to have access to their location.
Disruptive – a term that inspires startups, attracts investors, and haunts conventional business. Over the past decade, we’ve seen a number of industries turned upside down by an injection of ingenuity and private capital. As a result, the giants of every major industry are becoming increasingly more cognizant of the potential for disruption and the need to adopt new, innovative solutions to remain not only ahead of competition, but relevant, as their industries evolve.
Chief Digital Officers (CDO) are often charged with finding innovative solutions for their employers and for their end customers. Part of their responsibility is to balance adhering to their business’s goals while ensuring their customers remain happy. It is a difficult task compounded by the fact that collecting and monetizing data has historically been viewed as counter to consumer privacy. But due to increases in regulation, as well as consumer awareness, balancing the monetization of customer data with maintaining consumer privacy has never been more important.
In this age of digital transformation, marketers have more tools than ever at their disposal to track customer purchases. By tracking clicks, online shopping carts, and past purchase behavior, marketers can target their advertisements to specific customers and offer deals on past purchased products and related items. But what if marketers could broaden their customer knowledge base and provide personalized, contextual deals on anticipated purchases? This type of marketing is the future, and it’s completely reliant on the emerging Edge-AI.