Since the inception of the internet, we have been led to believe that if we want to receive personal services, we must surrender our private information to the hands of the internet giants.
Read More >Personalization and Privacy: Can They Co-Exist?
Balancing Consumer Privacy with Personalized Offers
Our CEO Ofer Tziperman offered his insights in a recent Retail Touchpoints article, “Balancing Consumer Privacy with Personalized Offers,” and discussed the challenges retailers face in reaching consumers with viable offers, as data privacy pressures mount.
Read More >Deeply Personalizing Banking Experiences with Predictive AI
Banks understand plenty about their retail customers’ financial behaviors and risk tolerances – but that’s far from the entire picture. Knowing customers beyond their direct interactions with their bank – through their day-to-day activities – will help financial institutions provide better services and gain an edge over competitors.
Read More >Striking a Privacy Balance for Retail
Most customers want and have come to expect great deals from their favorite retailers and brands. But unless the offers are relevant, even the best deals are ignored. A preferred sportswear store touting 30% off on all Nike running shoes has little value for a customer who is only into Yoga.
Read More >Balancing Consumer Privacy with Personalized Offers Ahead of Black Friday and Cyber Monday
Businesses must review how data is collected, where it’s stored and how it’s processed, to determine whether they can get the same value out of information once it is anonymized to comply with GDPR and U.S. state regulations.
Read More >Survey Shows Consumers Want Private Data to Stay that Way
A lot of us (more than 70 percent) say if given the option, we would retain our personally identifiable information (PII) on our mobile phones rather than sharing it with big corporations and marketers.
Read More >