Blog
Businesses must review how data is collected, where it’s stored and how it’s processed, to determine whether they can get the same value out of information once it is anonymized to comply with GDPR and U.S. state regulations.
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A lot of us (more than 70 percent) say if given the option, we would retain our personally identifiable information (PII) on our mobile phones rather than sharing it with big corporations and marketers.
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After more than a decade of either willingly or unwittingly having their personal data collected as the price for admission for marketing offers and social platforms, users are understandably wary. In fact, a Marketo study of consumers and businesses announced in May found that 75 percent of European consumers are concerned about the extent of personal information companies might have access to, and just 42 percent of Europeans trust companies to use their personal information responsibly.
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We announced our expansion into the Asia-Pacific region today and sat down with our partner AccelerAsia to discuss the business landscape, data privacy concerns and market factors in the region. AccelerAsia team members Cris Schiaffino, Senior Business Development Manager and Marvin Ng, Business Development Manager answered the following questions…
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Using a user’s location to improve or enrich an app’s service or user experience have been around for a while. The location information that is available is becoming wider, and now apps can have more than just the actual location, but the mobility status of their users. Mobile developers that wish to create unique features based on user’s mobility status and LBS, will usually use Anagog’s free SDK.
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App developers can easily create a mobile app, but only few can build a successful one that actually grabs users’ attention and maintains their engagement. With user attention span decreasing, building a successful app is now more challenging than ever. According to Statista, users spent an average of 5.59 minutes in a media and entertainment app session and only 2.85 minutes in an e-commerce app session…
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