Category: Personalization

When it comes to mobile engagement, apps that seek to make services more personalized must recognize that it is not just about how much personal data they can gain access to. It is about earning the customers’ trust.


When it comes to location-based services and personalization in mobile apps, there is a topic that usually goes unmentioned, an elephant in the room of contextualized hyper-personalization. That elephant is user permissions.


Changing the way we use notifications for Engagement. Even though our mobile phones are with us all the time, does that mean we are available to actually receive notifications of “relevant” offers / services? Simply put, no.