Retail
- Drive a higher level of consumer engagement
- Enhance long-term loyalty
- Sales uplift – increase basket size and repeat visits
- Gain insights on marketing campaign effectiveness
- Optimize local area marketing spend and product assortment
- Unsurpassed consumer privacy
Banking
- Improve customer engagement through hyper-personalization and loyalty and rewards
- Develop a deep understanding of the customer behavior for greater insights
- Deepen customer relationships and acquisition by understanding their needs
- Data monetization for merchants
- Customer identity profile synchronization, understand how the identity evolves over time
- Unsurpassed consumer privacy
Automotive & Mobility
- Map driver behavior and unlock relevant offerings and services
- Provide offerings for every step of the driver’s journey, both in and out of the vehicle
- Make recommendations based on an accurate customer profile, including driving habits, activities and location
- Protect customer’s personally identifiable information (PII)
- Unsurpassed consumer privacy
Adtech
- Enable first party data to services where no sign-in is available
- Provide predictions and user intent that are key in next generation advertising services
- Accurate location-based advertising solutions with low battery consumption in real time
- Protect customer’s personally identifiable information (PII)
- Unsurpassed consumer privacy
Telecom
- Add accurate location attributes from handsets, including a variety of sensors (GPS, WiFi, barometer, etc.), to enhance the network cell-id location
- Collect highly accurate smartphone-based anonymized foot traffic data by using mobile operator’s own installed base of customers
- Predict change of residency so that mobile operators can offer new services at new place of residency
- Protect customer’s personally identifiable information (PII)
- Unsurpassed consumer privacy
