What are Custom Attributes?
The JedAI Suite helps you gain deeper insights into who your customers are; but you already know a lot about them anyway.
Custom Attributes help you leverage everything you already know about your customers alongside the new Micro-Segments that JedAI generates to create much more compelling engagements through a more personalized campaign.
How do they work?
You can ‘teach’ JedAI about the data that is available in your own backend, thereby making it available for use in your campaigns. By describing the data structure to JedAI, you can allow the JeMA campaign creator to fine tune the Audience by adding Custom Micro-Segments such as “favorite brand”, “typical purchase volume and items” or “loyalty club member” to the JedAI Micro-Segments that are based on their real-world behavior.
In addition, you can import into JeMA your own list of locations for triggering campaigns, resulting in promotions for “users who exercise 3 times a week AND whose favorite brand is Nike” that are triggered when users are “walking in the park nearby a Nike retailer”.
The campaigns are pulled by the device; JedAI verifies the JedAI Micro-Segments and then queries the host-app regarding the applicability of the Custom Attributes. The campaign will be activated once the user has met the criteria of the combined segments.
Since JedAI does not need to be exposed to any of the actual data, there is no sharing of data and the user’s privacy is fully protected.