Anagog’s Engagement Console
The Engagement Console of our unique Mobile Engagement Platform, allows you to create unrivaled personalization and targeted campaigns without requiring that any personal data will be shared outside of the device.
Creating campaigns is easy; just decide who is your Audience, when and where you want to engage them and what is your message or call-to-action. Your campaigns are created in the Engagement Console and are presented to each of your customers’ phones, so that each device can run the campaigns that are relevant for that user.
The campaign sits dormant on the customer’s phone, and continuously evaluates its applicability to that customer. Customers who meet the conditions of the campaign’s Micro-Segments, like “users who leave home before 07:00” or “users who visit restaurants 3 times a week”, become part of the Audience.
Combining more than one Micro-Segment condition can create an interesting audience. For example, “Users who commute by car for over 45 minutes AND whose workplace is in the city center” are probably spending a lot of time in traffic and could use convenient parking.
Campaigns that are found to be relevant now wait for the contextual conditions of the campaign’s Micro-Moments, such as “When users arrive home” or “When they enter the park”, to occur. Once they do, the campaign is triggered locally on the phone, in that specific ‘moment of delight’.
The Message of a campaign can vary; a brief text when time is short, an article at the start of a long train ride, or a coupon for an impulse buyer. The platform ensures that the right users will be engaged when, where, and how you want them too, in their daily journeys.
The console also allows you to introduce additional first- or third-party data for segmentation. Whether using internal profiles, past purchase behavior or loyalty program information, you can enrich your campaign’s segmentation based on the relationship you already have with your customers.