Is competition for your Telecom subscribers fierce? You are probably serving customers with a high customer life value (CLV). Due to the limited number of transactions, churn is hard to predict and pre-empt. Knowing more about your customers gives you the chance to increase the perceived value of the services they are already receiving, allows you to upsell valuable new services and to tighten your bonds with your customers.
Hyper-personalization helps make the right offer in the right circumstances instead of blasting offers that are not relevant. Timeliness helps sell additional services, create awareness to hidden value and improve loyalty/reduce churn.
We help you create ‘patient campaigns’ that will be focused on specific behavior and specific circumstances, thereby increasing the relevance and the efficiency of each engagement.