Providing personalized offers is a win-win; consumers get a better experience and quicker access to relevant information, products and services, while companies can sharpen their messages and increase their share of wallet, for maximum efficiency.
Hyper-personalization and contextual targeting can have a fantastic impact on your bottom line. Offer users what they need, when they need it and where they need it; that is a valuable service.
Existing customers are the best source of growth; they know and trust you enough to buy from you and do not need to be acquired! You can win a larger share of their wallet.
Do you know that they have been running 3 times a week, in the shoes they bought from you 5 months ago and are in need of a new pair? Do you know enough to target them accordingly?
Do you know that they have been purchasing at a local wine shop? And they are ignoring your new wine section when they visit your stores for their weekly groceries? Do you know enough to engage them in that moment?
Do you know that they are checking out colleges with their kids? They might really appreciate your new tuition loans, and student cashback credit cards? Do you know enough to trigger that campaign for them?