Personalization is not a new idea.
Knowing your customers, who they are, what they value and what they are familiar with has been a key to doing business for centuries. When it comes to digital marketing there is no difference;
Personalizing your engagement efforts is not optional.
Consumers expect personalized
offers
Consumers expect personalized offers; many state that without personalization, they will not engage. This means creating personalized campaigns that consumers should immediately recognize are targeted for them and they should be able to understand why.
There are 3 key ingredients to a personalized approach:
Making it personal
Personal preferences,
personal salutations, etc.
Making it relevant
Make the message fit the audience, or the audience
fit the message.
Making it contextual
Craft a message
according to their time
and place.
Anagog’s Mobile Engagement Platform helps you get personal
with your entire consumer base by segmenting them into highly targeted audiences based on their real-world daily journey, creating contextual and relevant campaigns based on who they are, rather than how they click.
- How often do they exercise?
- Which are their favorite restaurants?
- How many hours of sleep do they get?
- How fixed is their routine?
- What are their transportation preferences?
- Where do they shop and how often?
