<span>Personalization</span> is not a new idea

Personalization is not a new idea

Knowing your customers, who they are, what they value and what they are familiar with has been a key to doing business for centuries. When it comes to digital marketing there is no difference;

Personalizing your engagement efforts is not optional.

Consumers expect <span>personalized offers</span>

Consumers expect personalized offers

Consumers expect personalized offers; many state that without personalization, they will not engage. This means creating personalized campaigns that consumers should immediately recognize are targeted for them and they should be able to understand why.

There are 3 key ingredients to a personalized approach:

Making it personal

Personal preferences,
personal salutations, etc.

Making it relevant

Make the message fit the audience, or the audience
fit the message.

Making it contextual

Craft a message
according to their time
and place.

Anagog’s Mobile Engagement Platform helps you get personal

with your entire consumer base by segmenting them into highly targeted audiences based on their real-world daily journey, creating contextual and relevant campaigns based on who they are, rather than how they click.

Anagog’s Mobile Engagement Platform helps you get personal
  • How often do they exercise?
  • Which are their favorite restaurants?
  • How many hours of sleep do they get?
  • How fixed is their routine?
  • What are their transportation preferences?
  • Where do they shop and how often?

Your consumers are out there in the real-world, offline.

Anagog’s Mobile Engagement Platform helps you reach out and engage them in their daily journeys. Click to learn how.