Big data comes with big costs
When it comes to personalization, the algorithms require a lot of data to process. Creating data models, storing petabytes of data gathered from millions of users, constantly ‘crunching the data’; all that requires a lot of hardware.
Not with Anagog
The Anagog Mobile Engagement Platform not only makes your system smarter, more personal and more private, it also makes it more cost-effective. Instead of centralizing the data, we distribute the intelligence. Instead of waiting for the cloud, the decisions are made in real-time on the phone.
Our Edge AI technology sits on each mobile device and only analyzes the actions of that user; it personalizes campaigns for that consumer, and maintains the data on their own phone.
With Anagog’s Mobile Engagement Platform you don’t need to collect the data, analyze it or store it on your own servers. You don’t need to back up the data or secure it in your own cloud; the data doesn’t have to leave the phone at all. How’s that for privacy?
With Anagog’s Mobile Engagement Platform you get all the benefits of a hyper-personalized engagement platform, with small data and even smaller costs. You’re welcome.
