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Privacy is the New Disrupter for Marketers

After more than a decade of either willingly or unwittingly having their personal data collected as the price for admission for marketing offers and social platforms, users are understandably wary. In fact, a Marketo study of consumers and businesses announced in May found that 75 percent of European consumers are concerned about the extent of personal information companies might have access to, and just 42 percent of Europeans trust companies to use their personal information responsibly.

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Q&A – Anagog’s Expansion in Southeast Asia

We announced our expansion into the Asia-Pacific region today and sat down with our partner AccelerAsia to discuss the business landscape, data privacy concerns and market factors in the region. AccelerAsia team members Cris Schiaffino, Senior Business Development Manager and Marvin Ng, Business Development Manager answered the following questions…

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Anagog Positioning System Improves Location Accuracy to 13 Meters

How accurate is smartphone location? It depends. GPS-enabled smartphones are typically accurate to within a 5-meter radius under the open sky. But dense urban environments can impair the location accuracy by over 30m! The Anagog Positioning System (APS) is unique in its ability to improve location accuracy in dense urban areas and can reduce the average location error from 25m to 13m.

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7 Unique Uses of Location-Based Services in Apps

Using a user’s location to improve or enrich an app’s service or user experience have been around for a while. The location information that is available is becoming wider, and now apps can have more than just the actual location, but the mobility status of their users. Mobile developers that wish to create unique features based on user’s mobility status and LBS, will usually use Anagog’s free SDK.

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Building an App? These Factors will make the difference between success and failure

App developers can easily create a mobile app, but only few can build a successful one that actually grabs users’ attention and maintains their engagement. With user attention span decreasing, building a successful app is now more challenging than ever. According to Statista, users spent an average of 5.59 minutes in a media and entertainment app session and only 2.85 minutes in an e-commerce app session…

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