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Maintaining Privacy in an Era of Transparency

Few of us would be willing to build a relationship with someone whose first interaction with us involved walking into our home, sifting through our personal property, and taking notes on our most private thoughts without our full knowledge and permission. And yet, we all permit this activity to occur every day – albeit with companies rather than with individuals.

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Anagog’s 2019 Highlights

As 2020 has already started – we have hit the ground running with events back to back, CES and NRF. We plan to continue in our mission to revolutionize the way brands engage and interact with their customers. Furthering our product development to allow companies to provide their customers with hyper-personalization and bullet proof privacy. Keeping at the forefront optimal customer engagement with mindful moments.

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Suggested Best Practices For iOS 13

Estimated Read Time: 4 Minutes   Suggested Best Practices to Make Sure your Customer Clicks “Always Allow” When Prompted     A few thoughts to keep in mind when creating your permission flow:   At Anagog, we see Apple’s latest iOS updates as an opportunity...

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Introducing Micro-Segments and Micro-Moments to the Financial Industry

Disruptive – a term that inspires startups, attracts investors, and haunts conventional business. Over the past decade, we’ve seen a number of industries turned upside down by an injection of ingenuity and private capital. As a result, the giants of every major industry are becoming increasingly more cognizant of the potential for disruption and the need to adopt new, innovative solutions to remain not only ahead of competition, but relevant, as their industries evolve.

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How Chief Digital Officers can become the “Good Guys” of Consumer Behavior Understanding

Chief Digital Officers (CDO) are often charged with finding innovative solutions for their employers and for their end customers. Part of their responsibility is to balance adhering to their business’s goals while ensuring their customers remain happy. It is a difficult task compounded by the fact that collecting and monetizing data has historically been viewed as counter to consumer privacy. But due to increases in regulation, as well as consumer awareness, balancing the monetization of customer data with maintaining consumer privacy has never been more important.

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How Marketers Can Broaden their Knowledge about their Customers

In this age of digital transformation, marketers have more tools than ever at their disposal to track customer purchases. By tracking clicks, online shopping carts, and past purchase behavior, marketers can target their advertisements to specific customers and offer deals on past purchased products and related items. But what if marketers could broaden their customer knowledge base and provide personalized, contextual deals on anticipated purchases? This type of marketing is the future, and it’s completely reliant on the emerging Edge-AI.

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