FAQ

 

JedAI

What is JedAI?

JedAI is an SDK. It’s the first and only on-handset Artificial Intelligence Engine that interprets data from raw signals to mobility status data. It runs in the background on the user’s handset without server dependency, which means it consumes almost no battery power. The SDK provides three main features: mobility status and detection, location detection, and predictive analytics.

Why did you create JedAI?

The industry has been much more focused on user privacy in recent years, but no one is tackling the problem head-on by addressing privacy concerns where they start. Anagog saw this need as an opportunity. With virtually all social media, apps and advertising platforms automatically amassing data from users and uploading it to the cloud or backend servers, the personally identifiable information of individual consumers is vulnerable. JedAI 4.0 offers built in machine-learning algorithms that use first-party data generated by the user’s mobile device sensors to better understand them through their geo-behaviors, movements, timing location and mobility status. By understanding users based on these metrics, we can provide predictions on what they might do next, and then pull relevant information and deals for that user right into his or her phone — such as a discount for the coffee shop nearby, or information about locating a nearby parking space. Marketers win because the right people are targeted at the right time. Consumers win because they keep their private information private and on their phone. Users can elect to share their information, but can limit that sharing to only if there is a clear-cut benefit to them, such as discounted auto insurance for people who rarely drive.

Who are typical JedAI users?

We work with communities from apps developers to B2B marketers and end users, all of whom care about and recognize the importance of fiercely protecting consumer data privacy.

How many downloads are there of JedAI?

Anagog’s technology is implemented in more than 25 million handsets globally and integrated into more than 100 mobile apps.

How long does it take for JedAI to learn users and their behaviors?

It takes just a few days for the initial insights and a couple of weeks to one month for a deeper profile.

How does JedAI learn the user?

JedAI uses smart Artificial Intelligence algorithms then applies them to the signals received from the smart phone’s multiple sensors that gather location, movement and other information.

How does JedAI use Edge AI?

Due to superior technology that uses almost no battery power, JedAI can run complicated AI algorithms on the handset itself, and not on the cloud. This is a major saving in communication, in data, and in battery. It’s also a great way to preserve all private data on the handset itself.

What information does JedAI take from the user?

Nothing. JedAI works only on the handset and extracts zero data outside of the phone, unless the user is asking for it explicitly (i.e. in exchange of some concrete value or benefit).

 

Technology & Privacy

 

What makes Anagog’s JedAI GDPR compliant?

The EU’s General Data Privacy Regulation (GDPR) is relevant when personally identifiable information (PII) is sent from the user’s smartphone out to a server. In the case of JedAI, if the user engages full privacy mode, no data leaves the phone whatsoever. Accordingly, no PII is shared so GDPR is met.

What is Edge-AI?

Edge-AI is a new derivative of emerging artificial intelligence (AI), that moves some or all the complex AI calculations from the main server to each one of the end units. In our case, that means the AI happens on the handset.

How can Anagog offer personalized services without knowing the user?

Anagog’s patented concept allows the phone to pull relevant information and services based on its on-handset learned profile, without disclosing any personally identifiable information. This is in sharp contrast to what most of us are used which, which is services pushed to a specific user based on his or her profile in the cloud.

How does Anagog provide contextual services without knowing the user?

Same as how Anagog provides the ability to offer personalized services – Anagog’s patented concept allows the phone to pull relevant information and services based on its on-handset learned profile, without disclosing any personally identifiable information. This is in sharp contrast to what most of us are used which, which is services pushed to a specific user based on his or her profile in the cloud.

Can PII be collected if the user opts in?

Yes. It is up to the user to decide what PII to share and with whom. What JedAI provides is a real choice, and it’s an industry first. The user can choose not to share any data and may still enjoy personal and contextual services. The user also might elect to share some data in exchange for real value, such as a discount on auto insurance or personalized marketing offers.

How does Anagog create profiles with JedAI?

We don’t create a profile. The user’s phone creates and holds the profile until the user elects to share it. If the user never shares it, the profile remains only on the handset and can be used to allow the phone to pull relevant personal and contextual services without disclosing the user’s ID and personal data.

If information can remain on the handset and the handset can pull data why would a user ever give consent to share his/her data?

The user may elect to share data simply because the level and amount of personalized services can increase by sharing data. However, moving forward we’ll see more and more personalized services offered without the need to share information at all.

How can marketers learn about the user if all the data is contained on the user’s handset?

JedAI is thinking outside of the box by leaving all PII in the box. And this methodology works because most services actually do not need to know anything about the user — they just need to make the services available so the phone can pull them to the user anonymously.

Are your users concentrated in any specific geographies?

Our technology, JedAI, is not constrained by any geographical areas, therefore there is no limit to where it can be deployed, nor is its use concentrated in specific locations.

If the user changes phones, will the data stay with the app?

Yes. There are a couple of options. Either the new phone will learn the user from scratch or, as part of the phone transfer, the user agrees to transfer the data to the new phone, just as he or she would transfer data from any other app.

 

General

 

How long has Anagog been in business?

Anagog was founded 8 years ago.

Who is Anagog?

Anagog is the pioneer of on-device artificial intelligence solutions that turn mobile phones into smart digital extensions of their owners. Anagog’s JedAI technology enables advanced edge-AI capabilities that do not require pulling any personal data outside the phone, hence fiercely protecting user’s privacy. JedAI learns the user’s unique profile on the handset itself and enables prediction of future activities and visits to places. With Anagog’s JedAI, users can benefit from better personal and contextual services without being required to share any of their personal data.

Who are Anagog's investors / partners?

In 2018, Anagog completed a Series B funding through tier one OEM’s including investors such as MizMaa Ventures Limited, Daimler AG, Porsche Digital GmbH, Allied Group, and ŠKODA Auto. Previous round A investors include Union Ventures, IDT and BIG. Such funding has given Anagog the ability to drive its innovative solutions forward.