Technology has given companies a variety of means with which to reach out to their customers, wherever they are, at all times during the day.

Is that enough to ensure success? Absolutely not. In fact, the more pervasive and persistent such communications are, the higher the chance that they will trigger a negative reaction. Companies must use discretion when they decide where and when to engage and the stakes are high. Good timing may significantly increase the likelihood of a positive engagement while bad timing is almost certain to eliminate it.

Download this infographic to get a better understanding of what is the “Best Time to Engage”.