Blog Post on Forrester’s website by Brian Hopkins, Vice President, Principal Analyst.
Like JedAI, for example, a new service from Tel Aviv-based Anagog, is helping companies target smartphone users without touching any personal information.
Out of hundreds of companies that applied to the Coke / Walmart Bridge, ANAGOG was accepted to the program for 2019 and is one of the eight participants.
It sounds counterintuitive, but increasingly stringent consumer data privacy rules can help marketers better target prospects.
There’s no doubt consumers traditionally are willing to part with personal data for great deals on Black Friday and Cyber Monday. And in 2018, this trend continued…