Join us with a recap of 2020. Anagog’s achievements, market trends – how we fit in, what we think, and where the focus needs to be in order to move forward with personal mobile engagement campaigns with privacy.
Few of us would be willing to build a relationship with someone whose first interaction with us involved walking into our home, sifting through our personal property, and taking notes on our most private thoughts without our full knowledge and permission. And yet, we all permit this activity to occur every day – albeit with companies rather than with individuals.
Since the inception of the internet, we have been led to believe that if we want to receive personal services, we must surrender our private information to the hands of the internet giants.
We all know how it works these days… we now use our phones and apps to find out about basically anything: From discovering new bars and great places to eat, to seeing if any of our friends are nearby, to find a potential date or to remember where we parked our car. We navigate home on the best possible route, and we hear about sales and promotions in stores we like via location-triggered push notifications. Basically, our smartphone is the one device we cannot live without; the biggest helper, extreme knowledge source or a great travel partner.
Pokemon Go is an app that needs little introduction. It’s already taken the entire world by storm. Millions of users across the globe are pulling their iPhones/Androids out their pockets on a daily basis to hunt, capture and battle the creatures, in a game that blends the real world with a virtual one. Created by Nintendo through GPS-location based and Augmented Reality (AR)
