Category: General

Join us with a recap of 2020. Anagog’s achievements, market trends – how we fit in, what we think, and where the focus needs to be in order to move forward with personal mobile engagement campaigns with privacy.


Working on the cutting edge of technology these days also means working on the edge devices. With innovations like these, Anagog is helping companies find their way in the ‘new normal’.


Apple recently introduced major changes for iOS 13 location permissions. With the updates, iOS will now use random pop-up notifications to inform users that the “app has used your location ‘x’ number of times in the background”, and users can decide if they want to continue permitting the app to have access to their location.


In this age of digital transformation, marketers have more tools than ever at their disposal to track customer purchases. By tracking clicks, online shopping carts, and past purchase behavior, marketers can target their advertisements to specific customers and offer deals on past purchased products and related items. But what if marketers could broaden their customer knowledge base and provide personalized, contextual deals on anticipated purchases? This type of marketing is the future, and it’s completely reliant on the emerging Edge-AI.


Banks understand plenty about their retail customers’ financial behaviors and risk tolerances – but that’s far from the entire picture. Knowing customers beyond their direct interactions with their bank – through their day-to-day activities – will help financial institutions provide better services and gain an edge over competitors.