Why you should be happy with Apple’s new privacy measures and how you can make them work for you and your app. Read our insights.
When it comes to mobile engagement, apps that seek to make services more personalized must recognize that it is not just about how much personal data they can gain access to. It is about earning the customers’ trust.
When it comes to location-based services and personalization in mobile apps, there is a topic that usually goes unmentioned, an elephant in the room of contextualized hyper-personalization. That elephant is user permissions.
Changing the way we use notifications for Engagement. Even though our mobile phones are with us all the time, does that mean we are available to actually receive notifications of “relevant” offers / services? Simply put, no.
Few of us would be willing to build a relationship with someone whose first interaction with us involved walking into our home, sifting through our personal property, and taking notes on our most private thoughts without our full knowledge and permission. And yet, we all permit this activity to occur every day – albeit with companies rather than with individuals.