2020 was anything but straightforward. Going into 2021 there is much to learn and understand with all the changes (in the business world and down to each individual customer’s changes in their lives) and how this can affect your marketing department. We took a look at Gartner’s Annual Survey of CMO’s and gathered our own insights on what we believe needs to be focused on for successful marketing initiatives for 2021(and beyond).
Figuring out the most important objective of your mobile engagement strategy in 2021. Post COVID-19, the best strategy for mobile engagement? How do you make sure you still provide personalized engagement even if your customer behaviors have changed.
Advances in technology have introduced a variety of connected gadgets and services that many mobile operators are happy to offer….yet for some reason, despite the increasingly personal, almost invasive nature of these services, the one thing that telecoms continue to resist is personalization.
Changes in Retail and the Call to be Dynamic in Meeting Customers’ Needs. Black Friday has always had a great hype surrounding it; the record sales, the in-store only specials, the queues, the hustle for the best deal; have made it an iconic date on the retail calendar. However…