We welcome Google to the personalization-with-privacy camp and take a look at how well their new framework delivers on its promise.
Many major changes have happened in the past year, and we are not just referring to COVID-19. We are referring to all major changes in Mobile and what this means to create personalized and successful mobile campaigns while upholding the customers’ privacy.
How can you create content that is truly engaging for your users, in order to retain them? It’s about making those moments of interaction useful.
2020 was anything but straightforward. Going into 2021 there is much to learn and understand with all the changes (in the business world and down to each individual customer’s changes in their lives) and how this can affect your marketing department. We took a look at Gartner’s Annual Survey of CMO’s and gathered our own insights on what we believe needs to be focused on for successful marketing initiatives for 2021(and beyond).
Figuring out the most important objective of your mobile engagement strategy in 2021. Post COVID-19, the best strategy for mobile engagement? How do you make sure you still provide personalized engagement even if your customer behaviors have changed.