Blog

When it comes to location-based services and personalization in mobile apps, there is a topic that usually goes unmentioned, an elephant in the room of contextualized hyper-personalization. That elephant is user permissions.


Changing the way we use notifications for Engagement. Even though our mobile phones are with us all the time, does that mean we are available to actually receive notifications of “relevant” offers / services? Simply put, no.


Working on the cutting edge of technology these days also means working on the edge devices. With innovations like these, Anagog is helping companies find their way in the ‘new normal’.


Few of us would be willing to build a relationship with someone whose first interaction with us involved walking into our home, sifting through our personal property, and taking notes on our most private thoughts without our full knowledge and permission. And yet, we all permit this activity to occur every day – albeit with companies rather than with individuals.