The Customer-First approach to hyper-personalization
Few of us would be willing to build a relationship with someone whose first interaction with us involved walking into our home, sifting through our personal property, and taking notes on our most private thoughts without our full knowledge and permission. And yet, we all permit this activity to occur every day – albeit with companies rather than with individuals.
As 2020 has already started – we have hit the ground running with events back to back, CES and NRF. We plan to continue in our mission to revolutionize the way brands engage and interact with their customers. Furthering our product development to allow companies to provide their customers with hyper-personalization and bullet proof privacy. Keeping at the forefront optimal customer engagement with mindful moments.
Apple recently introduced major changes for iOS 13 location permissions. With the updates, iOS will now use random pop-up notifications to inform users that the “app has used your location ‘x’ number of times in the background”, and users can decide if they want to continue permitting the app to have access to their location.