Advances in technology have introduced a variety of connected gadgets and services that many mobile operators are happy to offer….yet for some reason, despite the increasingly personal, almost invasive nature of these services, the one thing that telecoms continue to resist is personalization.
When it comes to the insurance industry, it’s time to acknowledge that personalization is the meteor that may cause the mass extinction event of some insurance dinosaurs.
When it comes to mobile engagement, apps that seek to make services more personalized must recognize that it is not just about how much personal data they can gain access to. It is about earning the customers’ trust.
Changes in Retail and the Call to be Dynamic in Meeting Customers’ Needs. Black Friday has always had a great hype surrounding it; the record sales, the in-store only specials, the queues, the hustle for the best deal; have made it an iconic date on the retail calendar. However…